WordPress Multisite for FIBRAN: New websites for Romania and Serbia

Tessera continues its long-standing collaboration with FIBRAN — one of Europe’s leading technical multinational companies in the thermal insulation sector — by delivering the new websites for Romania (fibran.ro) and Serbia (serbia.fibran.com).

The project is part of a broader strategy for the unified management of FIBRAN’s digital presence at an international level and paves the way for the expansion into new markets.

The challenge

FIBRAN operates in multiple countries, with separate subsidiaries that require their own local web presence. The goal was to ensure a consistent corporate identity across all markets, without the need to maintain multiple independent installations. At the same time, each website’s local administrators needed to be able to manage all content autonomously, without relying on the developer.

Technological Approach

WordPress Multisite

The architecture was based on WordPress Multisite, which enables the management of multiple websites through a single installation. The result: reduced complexity, lower maintenance costs, and the ability to add new countries under a unified management framework.

Advanced Custom Fields & Custom Post Types

To support the structured management of products and applications, specialized Custom Post Types were developed using Advanced Custom Fields (ACF). In essence, a custom data management system was created, fully integrated into the WordPress CMS, automatically linking products to their corresponding applications.

Breakdance Builder

The implementation used the modern Breakdance Builder, which provides a user-friendly content management environment, greater design flexibility, and faster page creation compared to older solutions.

What changed in day-to-day management

The upgraded platform fundamentally transformed the way FIBRAN manages its online presence:

Accessibility & Compliance

The platform was designed around two key principles: accessibility for people with disabilities, in line with modern UX standards, and GDPR compliance for the proper handling of personal data.

Results

With the new architecture, FIBRAN now benefits from a flexible, scalable platform that:

• Manages multiple websites from a single unified environment.
• Enables fast product entry and updates without technical knowledge.
• Significantly reduces maintenance time and costs.

See the live results:

• 🇷🇴 fibran.ro — FIBRAN Romania
• 🇷🇸 serbia.fibran.com — FIBRAN Serbia

Would you like a similar solution for managing your company’s digital presence?
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