Today, there is an increasing need for businesses to seek modern methods to grow their customer base. Nowadays, many companies rely on Social Media to promote themselves. However, many face the dilemma of whether to focus their marketing efforts on Social Networks or their corporate website. For smaller businesses, there is also the question of whether they need to have their own website.
Creating a quality website contributes in many different ways to the promotion and growth of a business. Below, we highlight and explain some of these ways.
Attracting New Customers
A well-maintained website that is regularly updated will rank higher than competitors on the Search Engine Results Pages (SERP). This translates into increased traffic and greater visibility for the business and its activities. When a user searches for a keyword or phrase on search engines, websites with higher rankings appear at the top of the SERP. Consequently, new visitors (potential customers) searching for services or products offered by our company are more likely to find us.
Building credibility
Today, 81% of customers conduct online research before making a purchase (Source). Having a website contributes to the business’s credibility and keeps customers continuously informed.
If a customer struggles to find a business online, they may begin to doubt whether the company is active or still exists. Additionally, a business without a website can be perceived as outdated and unreliable, especially by younger generations.
However, a website alone does not guarantee the credibility of a business. A large percentage of internet users base a company’s trustworthiness on its respectable online presence.
A business has a “professional” website if it includes the following features:
- Respectable aesthetics
- Satisfactory response speed
- Original and up-to-date content
- Easy navigation
- Search functionality
- Map and contact details
Stands out from the competition
A website can enhance a company’s image if it features a professional design. A well-designed website is a powerful tool that helps a business stand out from the competition. An increasing number of small and medium-sized enterprises are investing in a strong online presence.
The visual design of a website plays a key role in making the company’s brand more memorable to visitors. Moreover, a business without a website risks losing customers to competitors who maintain a modern and professional digital presence — especially in sectors where most of the audience searches online for services and products.
In summary, a business needs both a professional website and an active social media presence because they complement each other: the website serves as a stable, authoritative hub for information and transactions, while social media drives engagement, outreach and real‑time interaction. Together, they reinforce brand credibility, broaden reach and support sustained growth.
With the Website:
- Our business enters the online world
- We promote our services in the digital space
- Our company gains “digital” credibility
- We receive metrics and statistics about our visitors
With Social Media:
- We engage in direct communication with prospects
- We share and publish our content more easily and quickly
- We use an additional channel to build the company’s brand
- We employ another method to reach our audience
Our final conclusion and recommendation is that a business should be active in the digital world using as many tools as it can access and has available.
No tool is more or less important than another. Whichever tool we choose to use, it is advisable to consult a specialist or an expert partner in the field.
Take a look at our tips for creating a quality website
