Do you want to create an impressive website to ensure a good online image for your business?
We have compiled 15 suggestions that will help you achieve the best online presence:
- Choose a domain name that is easy to remember. It should be simple, short, and relevant to your business.
- Pay special attention to your homepage, as it is your showcase. If it is attractive and informative, only then will visitors explore further.
- Ensure your website design is consistent in terms of colors, fonts, sizes, and images.
- Follow standards and best practices. Visitors are accustomed to a familiar navigation method. Adopt common features found on most websites, such as returning to the homepage by clicking on the logo.
- Remember, internet users are used to reading text in black letters on a white or light background.
- Give special importance to response speed. Visitors don’t have the patience to stay on slow-loading websites.
- Avoid large and heavy images; optimize each image on your website with simple tools.
- Ensure your website is mobile-friendly, as most visitors come from mobile devices. Test your website with Google’s Mobile-Friendly Test.
- Explain in simple terms what you can offer to customers. Avoid lengthy and tedious texts. Instead, ensure your content is concise, simple, and understandable.
- It’s good practice to have your phone number prominently displayed on every page, preferably in the header or footer.
- Add a button like “Call Us” to encourage visitors to call you. This allows those browsing on their phones to call you with one click.
- Make sure your “Contact” page is easily accessible, with your address and phone number visible. Include a map with detailed directions.
- Create a website that is as user-friendly as possible, with easy navigation, consistent aesthetics, and understandable content.
- Register your website on Google My Business. This way, your business will appear in search results on Google Maps.
- Ask friends, acquaintances, and customers to review you, so you can gain a positive rating against your competitors.
And perhaps the most important of all, **choose a reputable company** that considers all the above as a given and incorporates them into their daily practice. Tessera is here to be your ally in your effort to create a website that represents you in the best way possible.
