E-shop – ERP integration bridge: The key to success

Over the past ten years, e-commerce in Greece has grown significantly, with more and more users now well-informed and familiar with online shopping. The COVID-19 pandemic further accelerated this trend, as mobility restrictions pushed even more consumers toward online purchases.

As a result, online stores increased their demand for new staff in order to address issues in the efficient management of the growing volume of orders.

Today, a solution to such problems can be achieved by integrating e-shops with ERP systems. With this integration bridge, employees can manage both the store and the ERP system from a single central point, avoiding the need for duplicate resources and reducing the time and effort required to apply the same changes in two different systems. In addition, it eliminates the need to retrain employees to manage multiple platforms.

An e-shop-ERP (Enterprise Resource Planning) integration bridge is the process of connecting an online store, which operates on the web, with enterprise resource planning software, which typically runs on a company’s local network. This integration enables data exchange between the two systems in a way that automates and optimizes business processes. Let’s take a closer look at what this integration includes and the benefits it delivers:

What e-shop-ERP integration includes

1. Stock levels are updated in real time. When a sale is made in the e-shop, the ERP system is automatically updated to reflect the decrease in inventory.
2. Orders placed through the e-shop are automatically transferred to the ERP for processing, invoicing, and shipping.
3. Customer information from e-shop registrations is synchronized with the ERP system, improving customer relationship management (CRM).
4. Financial data such as payments and invoices is automatically updated in the ERP, streamlining accounting and financial management.
5. Product and category information displayed in the e-shop can be managed through the ERP, ensuring consistency and accuracy of data.

Benefits of the integration

1. It reduces the need for manual data entry, lowering the risk of errors and saving time.
2. With immediate inventory updates, product shortages and overstocking are avoided.
3. Costumers are informed right away about product availability and the status of their order.
4. Consolidating data in a central system makes analysis and report generation easier, supporting better decision-making.
5. It ensures data consistency and accuracy across all departments of the system.

Tessera offers e-shop integration packages with all the well-known ERP systems in the Greek market (Pylon, SoftOne, etc.), providing the following features:

• Automatic Product Synchronization: All ERP products are synchronized with your store’s product on a daily basis, keeping all information up to date , such as titles, descriptions, categories, etc.
• Automatic Inventory Synchronization: The stock level of each product in the ERP is synchronized with your store’s inventory four times per day, ensuring your online store’s stock data remains current.
• Automatic Price Synchronization (with Discount Rules): Prices for each ERP product are synchronized with your store’s product prices daily, with the option to define discounts.
• Automatic Media Import (Images, Videos, PDFs, etc.): Product images, videos, and other media can be added via FTP, without requiring management through the website’s admin panel.
• Support for Variable Products (e.g., different color, size, etc.).
• Support for Different Pricing by user group of wholesale groups.
• Support for B2C and/or B2B.
• New Customer Creation: The ability to create new customers in the ERP, either when an order is placed or when a customer registers in your online store.
• Order Creation: Automatic import of orders into the ERP with all necessary information for immediate document/receipt issuance.
• Ability to Issue an Invoice or Receipt.

An e-shop-ERP integration bridge is a key factor in the success of business operating in e-commerce, providing automation and flexibility in their day-to-day operations.