Here are some tips for those who wish to create a reputable and well-structured website for their business:
- Gather all primary content (texts, photos, logos and brand identity materials)
- Plan the structure and layout you want your website to have, drawing inspiration from your competitors.
- Choose a reliable company with experience and expertise as your project partner.
- Discuss the structure and presentation style with the people you have selected.
- Limit your design interventions, especially if you do not have specialized knowledge in the field
- Trust the experts you have chosen. They have you best interests at heart and, most importantly, they know their craft.
- Maintain a positive communication climate with your collaborators. Everyone shares the same goal, and it will be best achieved if there is a positive attitude throughout the team
- Focus on the primary content and the image you want your website to convey to your customers.
Tessera recommends, in most cases, that a website be implemented using WordPress CMS because
- it is the most widely used development platform, powering 43% of websites worldwide (W3Techs, 2022)
- it is free and open-source software that is continuously evolving
- there is a large number of skilled IT professionals who know and can support a WordPress installation on
